Don't Cry For Me, Tony Barnhart, or, Content Is King
Part of SMQ's "Farewell Week."
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I only knew him from television, not his newspaper (or its Web site, or his blog), and I didn’t think a lot of his last book, but news of Tony Barnhart’s impending departure from the Atlanta Journal Constitution last week revealed him as apparently the most respected name in his particular corner of the ink-and-paper business, which moves just that much closer to its inevitable demise.
The arthritic consequences of the hand-wringing over this particular subject, the much-heralded "death of newspapers," has never ceased to mystify. The business of the news is not dying but evolving, and not by very much, unless you consider a computer screen an altogether different animal than a broadsheet. It is, of course, in all the best ways: no frustrating folds, no flipping to the back of the section to finish a story (ideally -- the division of online stories into several "pages" is unnecessary and unwanted and should be ceased immediately), no paper cuts, no ink stains. All of the good things are still there in front of your face.
People may be worried about newspapers as they’ve existed for the last several centuries -- the big ones, anyway; shortly after I started SMQ and for about the next year, I worked in a non-sports capacity at a small, locally-owned daily that is in no danger because it a) has been family-owned for more than 100 years,and b) is the only outlet in the world, print or otherwise, that cares specifically about the government, economy and culture of the 30,000 people in its circulation range -- but nobody is worried about Tony Barnhart. His prospects are better than ever, in fact, because Barnhart is a talented, respected professional with contacts and traction among the people he covers for a living -- coaches, players, athletic directors, recruits. This is not exactly a shrinking beat. Readers are still interested in those people, and as long as Barnhart provides competent access and insight to them in a unique way, he’ll be a sought-after commodity on your TV, computer screen, iPod, whatever. Worthwhile content -- the things people actually subscribe to newspapers to read, or used to -- is only shedding its skin.

Say, mack, you heard’a anything comin’ down the pipe?
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Beat writers are worthwhile; they’re being snapped up by some of the most nefarious, monolithic media giants on earth, and as long as people remain interested in the games, the people who provide the definitive reports on those games will be paid. And rather than wind up in a landfill before the month is out, those reports will live on forever, where literally anyone can access, read and compile them. Beat reporters do things most bloggers can’t do: call up coaches, talk to players after practices, report on useful news like injuries, arrests, lawsuits, suspensions, and departures and, if they’re good, know how to have a good time in the process. In whatever form he takes, long live the beat writer. We’d be lost without them.
The columnist is a guy who watches the game, does some more esoteric reporting -- his function is rarely to break news, but instead to provide unique insight and analysis -- and tells readers what he thinks. When I was in newspapers, briefly, I made no overtures to joining the sports department, because I did that in college, as an occasional stringer for local papers and on the student newspaper. I sat in the press box, and it was cool, for a while, just long enough for me to realize how much more fun it is to be in the parking lot before the game, or in the student section, especially, and what a total waste of time it is to sit in a room to wait for coaches and players to emerge from a far more emotional room, put on their media faces and give canned answers to awkwardly-posed, obvious questions whose only purpose is to fill the [insert quote here] part of the "inverted pyramid," like they taught you in journalism school. So you don’t look stupid, anything that might elicit "no comment," which is everything you’d actually ask if you saw the same person in a bar, is avoided like the plague (Brian Cook, obviously, never went to journalism school). John Gasaway probably said it better when he bid adieu to his outstanding hoops blog last year:
For decades the sports columnist, by virtue of their profession, enjoyed three effective though not total monopolies:
1. The ability to see the games
2. The ability to reach readers
3. The ability to talk to players and coaches
What we've seen over the past 20 years is the total breakup of monopoly number 1 by cable and satellite. Even more dramatic has been the antitrust action brought against number 2 by the internet over the past 10 years. Today the professional columnist is left with only monopoly number 3. And while it's true this realization can on occasion trigger a frightened yelp like that coming from a stagecoach manufacturer circa 1910, this state of affairs in fact doesn't faze most sportswriters.
[...]
Another way for sportswriters to greet the present is even more obvious: if you have a monopoly on access, don't do penance. Use it. Please. In three seasons of reading MSM fare as a blogger trolling for good stuff, I still feel that perhaps the single best piece I came across was a feature by Mike DeCourcy and Kyle Veltrop of The Sporting News in December 2004. That month Illinois played Wake Forest in the ACC-Big Ten Challenge and basically DeCourcy and Veltrop each took a team and trailed them for a few days leading up to the game. The resulting article, posted a day or two after the game, was filled with fascinating details to be found nowhere else: how each coaching staff broke down the game tape, what they told their players about the opposing team's weaknesses, the stats that each coaching staff kept on their own team, what each player's assignments were, etc. All gold.
I'm baffled as to why we don't see more reportage like this. You have a press pass. Trail these guys!
...the larger point is that giving anyone—columnist, blogger, or free-lance blueberry inspector—the abilities of former monopolies 1 and 2 should enable them to run rings around anyone limited to merely number 3 where analysis is concerned (again, as distinct from coaching searches and the like).
Columnists, give us what we can't get ourselves. It's interesting to us and in your best interest.
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[Emphasis Mine]
As I’ve said before, writing is writing. The one-sentence paragraph, like many blog posts, is a form of particularly bad writing. The likes of the AJC and L.A. Times might be in their death throes, or might be merely finding their way through the darkness toward the light of a happier, more profitable future in harmony with the virtual reality. But whoever hires Tony Barnhart to provide content for computer screens will certainly tell him, "don’t change a thing."
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12 comments
Comments
Amen
I completely agree with this point of view. That most of your points are not immediately obvious to everyone is a little bit mystifying, although I know I shouldn’t be that naîve.
So, basically, you gotta Go Bears!
by ragnarok on Aug 5, 2008 3:57 PM EDT reply actions 0 recs
I pretty much agree
Barnhart will get a better gig from this. The only gnashing you’ll see from these quarters is not exactly gnashing, and more a nod to what you keep dcalling inevitable (and I agree). Namely, that the AJC just cut it’s start player who played it’s most important position (covering college football) – a move that probably made sense on paper (it;s all he really did, and he didn’t work year round, so if you’re cutting, or at least looking to entice people to leave as was the case here, then those kinds of people tend to rise to the top of the list) but is going to hurt more in the long run. I mean immediate future because it’s almost college football season (Praise be to Odin). The move won’t provide much benefit in terms of cost reduction and it makes the paper worse, which means the shrinking profit margins will shrink a little more.
Oh, and I’m not sure if you are aware, but the splitting up of a story into multiple pages online is done to help generate more views for advertising purposes. Yeah, some places take it to “makes it hurt to peruse the site” extremes. By some I mean lots and lots.
The AJC would do well to emphasize it’s online component, except that it wouldn’t because they would botch it (they already botched it once in trying to charge people, and it’s still not really that well done).
May the wings of liberty never lose a feather
by peacedog on Aug 5, 2008 3:57 PM EDT reply actions 0 recs
AJC and Barnhart
He was one of the few things that helped distinguish the AJC. Atlanta is probably the largest city for college sport fans, and Barnhart was one of the few people who could cover a multitude of programs with insight and access that nearly no one else could provide. He was able to talk with expertise about nearly every program in the South, no matter the size. His breadth of knowledge was particularly impressive.
AJC decision to cut him before college football was a huge mistake. He will be sorely missed, though I look forward to reading him wherever he goes. The AJC also raised the price of their newspaper, the same day they cut half their sports staff. There is something to be said for lowering the quality of your product, increasing your prices, all the same time that your product is becoming useless. I cannot even remember the last time I read a newspaper in print.
It seems that newspapers suffered from the same arrogance that all old mechanisms have faced. I cannot tell you how many times I have heard some pompous newspaperman say how newspapers would never go away, and how people needed newspapers to provide information. There is always a sense of “this is just a fad.” I assume that is how radio looked at TV or horse coaches viewed the car. I guess this is where you bid adieu to newspapers much like the other dinosaurs of their day.
by Kenny483 on Aug 6, 2008 8:32 AM EDT up reply actions 0 recs
Checks, balances, and commitment
To me, the two biggest problems with blogging vs. classic newsgathering have always been accountability and drive. Let me address the second one first: Most bloggers have jobs outside of their blogs - they don’t blog as a job - they just do it when they can and collect information, maybe adding a little analysis. But the problem is that they often don’t have the drive to do more. When you’re tired from an 8-10 hour day, are you really going to want to file a FOIA about the real reason a coach was fired? And if you do, are you really going to want to spend the time fighting to back up that FOIA when the university resists?
Second, who’s keeping an eye on you? I’ve read more than a few gaming blogs before it was eventually revealed that the blogger was receiving all sorts of “review copies” of games, hardware, etc. I’d like to see a bit of accountability and fact checking, which isn’t usually present in a lot of blogs.
But I do completely agree with you about the rest of your post, SMQ—telegraphs didn’t kill newspapers, and neither did television or radio. It’ll just change format and be the better for it. Kinda sucks for those of us stuck in the middle, though.
by Alaska Hokie on Aug 5, 2008 11:23 PM EDT reply actions 0 recs
Second, who’s keeping an eye on you? I’ve read more than a few gaming blogs before it was eventually revealed that the blogger was receiving all sorts of "review copies" of games, hardware, etc. I’d like to see a bit of accountability and fact checking, which isn’t usually present in a lot of blogs.
What makes you think this is unique to blogs and not a problem with traditional news? (Hint: Jayson Blair or Dan Rather ring a bell?) The only real difference is that a blogger doesn’t get fired for it – how do you fire someone who’s not getting paid? – they just get ignored.
by SpartanDan on Aug 6, 2008 1:25 AM EDT up reply actions 0 recs
That’s the thing, though—they’re the exceptions, rather than the rule. They’re remarkable simply because they are exceptions. They somehow slipped through layers of editing, crosschecking, and editorial review. If they could still slip up even with all that review, then how many blogs out there are publishing even more misguided and misleading things without check? We don’t know, and only the grossest errors are going to be caught by the casual reader.
by Alaska Hokie on Aug 6, 2008 5:54 AM EDT up reply actions 0 recs
Actually
Standards at traditional print media houses can be said to fluxuate at best (with some honorable efforts to keep things as tight as possible) and be lax or nonexistant at worst.
It’s not just the big incidents that are a problem. People get shit wrong all the time that slips by a copy editor. Or worse, state things as fact that get printed when it’s obvious they aren’t true. Most of print journalism doesn’t get near enough scrutiny.
The “who holds bloggers accountable” thing is an irrelevant argument. They’re already doing as good of a job as print media, as a whole.
May the wings of liberty never lose a feather
by peacedog on Aug 6, 2008 7:05 AM EDT up reply actions 0 recs
I disagree. You’re comparing the worst of mainstream journalism (Dan Rather, Jayson Blair) with the best bloggers - SMQ, EDSBS, MGoblog, etc. But to act as if blogs do not have the very same problems - and even more, because there’s a lack of oversight—is simply absurd.
I love blogs—they can give me great information on a detailed subject, often serving the purpose of a specialty journal, but as ragnarok saiys below, most are terrible.
by Alaska Hokie on Aug 6, 2008 3:41 PM EDT up reply actions 0 recs
Second, who’s keeping an eye on you?
You are, dear reader, just like with newspapers. Traditional print media, as you say, has a lot more checks and balances built into the system, so a reader is generally more inclined to trust it as a source, but ultimately the reader is in charge, giving credence to what facts and arguments seem reasonable. Media, be they newspapers or blogs, that fails to be accountable will eventually be discredited and ignored.
Most blogs are, admittedly, pretty terrible. They quite rightly start with basically no credibility, and only if they provide consistent and valuable content will they build up such credibility over time. In this fashion, the ‘Net is pretty close to a true meritocracy. Your job, as a reader, is to filter the good stuff from the admittedly large morass of terrible stuff, but in most cases, it’s really not that hard. Most of us don’t come to SMQ because he’s got great copy editors, or because of some corporate name attached to his masthead; we come because he provides consistently great content with accountability towards his readers, and I assume that is why he was hired by a mainstream news source.
The medium is not the problem. You might find The New York Times right next to The National Enquirer on a newsstand. Even though both are print newspapers, one has a whole lot more credibility than the other, and deciding which isn’t really very difficult.
So, basically, you gotta Go Bears!
by ragnarok on Aug 6, 2008 12:21 PM EDT up reply actions 0 recs
While I agree with most of what you’ve said, I take issue with your comment about how it’s not hard.
It’s really easy to compare SMQ to some 12-year-old’s college football blog and know that SMQ is better. It’s much more difficult to compare specialty blogs - say, those about typewriters - when you lack the initial knowledge of the subject. How am I supposed to know that the keybinding mechanism of a Corona typewriter is different than that of a Hewlett-Packard? Without fact-checking and layers of accountability, the only way to know when someone is wrong is if a reader points it out.
by Alaska Hokie on Aug 6, 2008 3:44 PM EDT up reply actions 0 recs
How is that different from newspapers?
I have seen plenty of newspaper articles on specialty topics that I know a lot about that are horribly wrong.
by gtne91 on Aug 6, 2008 5:04 PM EDT up reply actions 0 recs
Just a curiosity question
What have you got against one sentence paragraphs? I’ve always been confused by the idea that, somehow, a single-sentence paragraph is somehow inherently inferior to multiple-sentence paragraphs. This is an esoteric thing, mind you, but the quality of the thought and writing is in the thought and writing itself - not the structure. (Would this post, for example, have been low-quality had all the sentences been their own paragraph?) You’re quibbling with some of the great stylists of the English language - many beyond the grasp of newspapers—if you go there.
by cocknfire on Aug 7, 2008 6:26 PM EDT reply actions 0 recs

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