Return of the Exploitation Index
One of the recurring offseason themes at SMQ is the monitoring of affairs related to "pay for play." On that note, I introduced something last year called the "Exploitation Index," which attempted to come up with some rough idea of the difference between what players get from the school (mainly scholarship money) in return for the millions accumulated as a result of their "labor" on the field. It wasn't pretty.

Something like that.
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A couple of notes on this scale. The 'public access' to the numbers is limited to their status as government institutions, so no private schools (the Star notes all were invited to disclose, and none did), which robs us of the data for heavies Notre Dame, Southern Cal, Miami and, for some unknown reason, Oklahoma, Oklahoma State and Penn State (Penn State? Some commenters must know something about this) as well as Boston College, Wake Forest, Northwestern, Stanford, Duke, Vanderbilt, Syracuse and Pittsburgh.
Next, it also covers football only, and athletic no doubt would have a major bone to pick with the choice term "profit" - quite a few of these departments run at an overall loss, and although a majority of the I-A schools finished at least half a million in the black in football, not even the most profitable enterprises come anywhere near their gridiron revenue on the final balance sheet once losses in other sports are factored in. The "'Profit' Per Player" number does not match up with the other averages on the conference because it is based on each individual team's PPP, not the conference average. The `per player' total is based on the 85-scholarship limit, so it does not include walk-ons.
Anyway, read `em and weep:
| Avg. Expense | Avg. Revenue | Difference | 'Profit' Per Player | |
| SEC | $15,313,191 | $31,134,928 | $14,391,253 | $169,314 |
| Big Ten | $14,653,103 | $29,146,580 | $13,349,090 | $157,052 |
| Big XII | $10,751,142 | $23,415,836 | $12,664,694 | $148,996 |
| Pac Ten | $10,596,415 | $18,035,191 | $7,438,526 | $87,512 |
| ACC | $10,305,347 | $17,087,060 | $6,103,967 | $59,648 |
| Big East | $8,993,090 | $9,905,258 | $912,168 | $10,732 |
The next names on the list: Tennessee and Arkansas.
The SEC and Big Ten reap and sow on a wholly different scale than the rest of the country, in general, which is not surprising. Neither are the members of the "Big Nine," the schools whose numbers in every category dwarf the competition - it's the SEC, and rivals that would burn the History Department before falling behind in the arms race with their nemesis, the rock of competitive hatred on which so much of the filthiest dollars are built:
| Avg. Expense | Avg. Revenue | Difference | 'Profit' Per Player | |
| Texas | $ 13,909,263 | $ 53,204,171 | $ 39,294,908 | $ 462,293 |
| Georgia | $ 12,532,495 | $ 50,895,838 | $ 38,363,343 | $ 451,334 |
| Michigan | $ 10,690,874 | $ 46,396,107 | $ 35,705,233 | $ 420,061 |
| Alabama | $ 14,175,824 | $ 42,979,669 | $ 28,803,845 | $ 338,869 |
| LSU | $ 12,175,610 | $ 40,107,764 | $ 27,932,154 | $ 328,614 |
| Florida | $ 16,244,658 | $ 43,417,641 | $ 27,172,983 | $ 319,682 |
| Ohio State | $ 25,711,478 | $ 51,810,607 | $ 26,099,129 | $ 307,049 |
| Texas A&M | $ 13,384,354 | $ 38,359,977 | $ 24,975,623 | $ 293,831 |
| Auburn | $ 16,379,077 | $ 40,563,927 | $ 24,184,850 | $ 284,528 |
The amount of money Ohio State spent on football is unreal even in relative terms; only Wisconsin ($21.99 million) was even in the ballpark. I don't know if this reflects accounting differences in what's considered a "football-related expense" or what, but compared to, say, Texas, the Buckeyes broke the bank on "Facilities and Maintenance" (or, if you're a Michigan fan, "Facilities and Maintenance of Terrelle Pryor's Automotive Collection"). As far as total athletic department revenue, though, after taking huge losses in "non-specific" expenses, OSU only finished with $120,674 in the bank. They spend what they get.
On the other end of the spectrum, schools that see cash spewing uncontrollably all over the field:
| Avg. Expense | Avg. Revenue | Exp. to Rev. Difference | 'Profit' Per Player | |
| Rutgers | $ 10,731,676 | $ 10,731,676 | $ 0 | $ 0 |
| Maryland | $ 9,301,053 | $ 9,290,976 | -$ 10,077 | -$ 119 |
| South Florida | $ 5,379,609 | $ 5,293,997 | -$ 85,612 | -$ 1,007 |
| Connecticut | $ 10,412,728 | $ 9,958,560 | -$ 454168 | -$ 5,343 |
| Cincinnati | $ 7,117,544 | $ 5,240,103 | -$ 1,877,441 | -$ 22,088 |
| Georgia Tech | $ 12,847,465 | $ 10,174,501 | -$ 2,672,964 | -$ 31,467 |
All from the ACC and Big East, and I will eat my hat (if I had a hat) if the fast-rising Big East contingent there didn't put the brakes on this trend since these numbers were compiled; Rutgers, in fact, has been going through exactly this debate as its football turnaround the last two years has coincided with cuts in other sports. South Florida and Cincinnati, too, are movers and shakers who are working to improve facilities and shill out to keep their sought-after coaches. The traditional academic core of the ACC (Tech, Maryland, UNC and Virginia) is the last bastion of old school "non-profit" thinking, which might help explain why they can't score any points.
In short, take away this, at least: if you were constructing a hypothetical scenario, you still couldn't conjure up a greater disparity in philosophy between two rival athletic departments than exists in the gap between Georgia and Georgia Tech.
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8 comments
Comments
Facilities & Maintenence
Either it's the debt or Pryor's ride.
by osuvandy on Feb 11, 2008 2:34 PM EST reply actions 0 recs
PSU Answer
They are considered 'state related', which means they take money from the state (shrinking amounts) but are forced to give in state tuition. This means that the congressmen can give themselves big raises but can justify shrinking PSU's grant every year despite the fact that the commonwealth is apparently dieing a slow steal-like death.
More info:
http://en.wikipedia.org/wiki/Commonwealth_System_of_Higher_Education
This is also the reason for the eventual state supreme court case surrounding JoePa's salary. The school wanted it private as they are actually a private organization. The supreme court decided that their relationship with the commonwealth was linked enough to deem salaries of employees public.
That's when we found out JoePa is one of the most underpaid coaches in sports. Is worth 5 times his 500k in fundraising dinners alone.
Sounds like, while salaries are public, the more detailed aspects of their financial statements are not.
Shameless plug of my PSU football blog below:
by Big 11th Blog on Feb 11, 2008 7:19 PM EST reply actions 0 recs
Oklahoma info
by HeadThief on Feb 11, 2008 7:42 PM EST reply actions 0 recs
Does this mean
by Tom on Feb 11, 2008 8:34 PM EST up reply actions 0 recs
Florida
by peachy on Feb 11, 2008 10:02 PM EST reply actions 0 recs
Different philosophies, or reporting?
For example, you list Georgia Tech (last on the list of football expense-to-revenue difference) as a primary example of a failing philosophy of non-profit athletics. However, looking more closely at the numbers in the report, GT has several differences in its revenue reporting that seem to skew the results. Most prominently, they list nearly all of the money received from NCAA and conference distributions in the separate "Non program specific" column. Every other ACC team I looked at listed between 3 and 6 million in football revenues. GT also lists revenues from student fees, media rights, concessions/parking, and sponsorship as "Non program specific" revenue as well.
The result of this is that if you look at Tech's athletic department as a whole, they came away with a profit of over two million dollars--far from the eye-popping profits generated by Michigan, Georgia, and others, but still higher than Auburn and Ohio State turned overall, despite both programs appearing on your list of the 9 most profitable football programs. I highly doubt GT turned a 2.7 million dollar football deficit into a 2 million dollar profit from their other sports alone, so singling them out for financial ineptitude seems misplaced at best.
While I think that comparing schools' football profits has some merit, it seems like there are enough discrepancies between the reporting methods used by schools to make the comparison flawed, especially when looking at individual teams. In particular, your dig at the end seems out of place when you consider that GT and UVA (among others) actually outspent several of the football teams on the "most profitable" list.
by willwc on Feb 12, 2008 11:45 AM EST reply actions 0 recs
'financial ineptitude '
by SMQ on Feb 12, 2008 12:54 PM EST up reply actions 0 recs
re: Different philosophies, or reporting?
What do I think is funny is that if GT was really making money in 2004-2005 it sort of flies in the face of most of the financial criticisms of the previous AD. (Then again, maybe most of that criticism is over a stadium expansion we didn't need. I don't really remember.)
by asim on Feb 13, 2008 4:12 AM EST up reply actions 0 recs

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